Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage ispresented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is brandedand commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.

The Wadden Sea Region is comprised of the embanked coastal marshes and islands in the Wadden Sea near Denmark, Germany, and the Netherlands. This area retains an exceptional common history in all its aspects: archaeologically, economically, socially, and culturally. Its settlement history of more than two thousand years is unrivalled and still mirrored in the landscape. Even though it has never constituted a political unity, it still shares a landscape and cultural heritage. For example, the approaches to water management and associated societal organization developed in the region during the last millennium have set significant world standards. This book offers an overview of current research on history, landscape and cultural heritage of the Wadden Sea region.